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Confidence walks a fine line. Too much and you’re perceived as cocky. Too little and you’re wimpy and unassertive. Just like any other adjective you want to target, there’s a million different ways to convey your message. Spell it out in a headline. Imply it with imagery. Maybe a little […]
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Oh, General Motors, you have a bunch of work to do. Let’s start with your new commercial, specifically, the title, “Chapter 1.” I get that it’s a clever play of off Chapter 11, as in the bankruptcy status you filed for on Monday, but is it smart to draw that […]