Copywriting

11.08.2011 Want That Copy ASAP? Here’s Why It Will Suck.

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12.09.2009 My Hump Day Inspiration

Inspiration, Online No Comments

Music through the headphones, ideas through the pen. Working hard on some web headlines today. See you Friday for some links.

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06.03.2009 New Ad Shows GM Hasn’t Learned Its Lesson

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Oh, General Motors, you have a bunch of work to do. Let’s start with your new commercial, specifically, the title, “Chapter 1.” I get that it’s a clever play of off Chapter 11, as in the bankruptcy status you filed for on Monday, but is it smart to draw that […]

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