copywriting
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Advertising, In Praise Of: No Comments» Continue Reading
In all my years in the business, everyone has joked about the tempermental copywriter. But there’s a reason that the writers are so abrasive. Where the art professionals may get annoying requests for color changes and logo size increases, they essentially have a skill that is obviously beyond every account […]
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And if I’m being brutally honest [copywriting]‘s not really writing. It’s more about taking some pre-digested copy points, realigning some verb noun agreements and sprucing it all up with a well-chosen adverb or adjective. It’s not something a well-trained monkey couldn’t do. And if you’ve spent anytime inside an ad […]
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Music through the headphones, ideas through the pen. Working hard on some web headlines today. See you Friday for some links.
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Oh, General Motors, you have a bunch of work to do. Let’s start with your new commercial, specifically, the title, “Chapter 1.” I get that it’s a clever play of off Chapter 11, as in the bankruptcy status you filed for on Monday, but is it smart to draw that […]