Most blog posts with headlines promising a list of ways to become better at something fall spectacularly short. The provided advice is often too vague and considered common knowledge to anyone remotely familiar with the industry. Aside from being link bait, these kinds of posts often serve no real purpose. […]
American Copywriter perfectly sums up what it’s like to work on a project as a copywriter at an ad agency. A blog post born out of frustration? Sure. Insanely accurate? You bet. This was my life for over two years. Go read the post.