Between The Cracks – This Seems Irrelevant Edition
Friday, January 15th, 2010If you were drawn in to the emotional news stories from Haiti this week and forgot what was happening elsewhere, you’re not alone. Fortunately, I gathered most of these stories before the ‘quake struck. If you haven’t, donate now.
Here’s what you missed this week:
1. Everyone’s talking about Dominos. Reactions are mixed on the pizza company’s approach to launching a new pizza. I think they haven’t changed a thing and it’s one big hoax on us all. Instead of evidence to support this theory, I give you two opinions on the campaign, from Bob Garfield and Laura Reis.
2. Gatorade also faced some controversy this week when a “pop artist” swapped the sports drink’s inspirational labels for something less… inspirational:
3. One brand that could use some coverage this week? Google. Their new Nexus One phone is tanking quick, selling only 20,000 phones in the first week. Note to Google: Advertise!
4. Or maybe Google should take a hint from Kraft who is now sponsoring the implosion of Texas Stadium for $75k. Come on Kraft, hire me for 75k and I’ll come up with far better ideas.
5. Go big or go home seems to be a trend not just limited to Kraft. Check out this latest spot from LG:
6. If you saw one of those 50-foot bras hanging off a building, you might post a pic to Facebook. An anonymous Facebook insider reveals that your photo and every other one you’ve ever uploaded will be kept forever by the social networking giant. Very informative and impressive interview.
7. If you have Google Alerts set up for yourself, you’re probably noticing random tweets of yours showing up in Google. How does Google determine which tweets are good enough? Read this.
8. Simplicity is a reoccurring theme here, but former Pittsburgh (is there really such a thing?) Justin Kownacki reminds us that simplicity can be taken too far.
9. Quote of the week:
The most frustrating part of running an ad agency is that sometimes you are at the mercy of people you wouldn’t hire to sweep the lobby.
10. The weather is finally starting to break here in Pittsburgh, a cause for celebration and happiness. So I leave you with Coke’s version of happiness. Have a great weekend.
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Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.