Archive for the “What I’m Reading” category
Why I Write in the Mornings
by Mark Wanczak on July 13, 2010
George Tannenbaum over at Ad Aged has a eloquent post that’s reminded me of the beauty that is early morning creativity. There’s something special about waking up a little bit before the rest of the world (or your time zone), driving (…)
What A Helpful Blog Post List Looks Like or Why You Should Read Makin’ Ads
by Mark Wanczak on May 19, 2010
Most blog posts with headlines promising a list of ways to become better at something fall spectacularly short. The provided advice is often too vague and considered common knowledge to anyone remotely familiar with the industry. Aside from being link (…)
World Cup Draws Near, Ads Pick Up Their Game
by Mark Wanczak on May 10, 2010
If the Super Bowl is America’s biggest stage for advertisers, then the World Cup serves the same importance for the rest of the world. I’m loving all the ads coming out for the world’s biggest sporting event. As a soccer (…)
The Modern Workplace is All About Interruptions
by Mark Wanczak on April 12, 2010
Amen, Jason Fried. Can’t wait to read Rework.
What If You Had An Annual Report For Yourself?
by Mark Wanczak on January 26, 2010
Nick Feltron has for the past few years: Each day in 2009, I asked every person with whom I had a meaningful encounter to submit a record of this meeting through an online survey. These reports form the heart of (…)
Your Hump Day Inspiration
by Mark Wanczak on December 22, 2009
And there is nothing quite like the feeling cracking a difficult advertising problem. What seemed impossible when you sat down face the empty white square now seems to obvious. It is this very obviousness of a great idea that prompted (…)
Between The Cracks – Week of December 11th
by Mark Wanczak on December 11, 2009
Here’s what you missed this week: Haven’t had enough of the AT&T/Luke Wilson commercial bashing? Read some more. Google quietly releases Goggles, allowing you to search by picture taken from your phone. Sick. If you had $500 to spend on (…)
In Case You Missed It – Week of December 4th
by Mark Wanczak on December 4, 2009
A brief round-up of what caught my eye this week, in no particular order: Steffan Postaer over at Gods of Advertising nicely reviews Southwest Airlines’ new “Bags fly free” tagline. The New York Times launched a new way to read (…)