Social Media
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Advertising, In Praise Of:, Social Media, Twitter No Comments» Continue Reading
Here on the blog, my favorite examples of advertising usually relate to video, but it’s time to give Twitter its due. I have my Twitter stream open all day and can’t overstate its importance on keeping me up to date on just about everything, including the latest clever use of […]
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We’ve all seen the case studies. The coffee shop that saw triple digit increases in sales. The food and ice cream trucks that are driving customers to their location each day. Even the Sunset Strip is (desperately) turning to Twitter. Judging by the many success stories, Twitter seems to have […]
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We all use Twitter to learn, but most Twitter advice points users to follow the best and brightest in a particular industry. Effective advice, sure, but don’t we also learn from what not to do just as much as the opposing alternative (see #fail)? We shouldn’t treat Twitter as any […]
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There’s a difference between inspired marketing and inspiring marketing. The first is on behalf of the marketer, something we have control over. Inspired marketing is the result of our own efforts, but can have no definite results with the audience we’re targeting. Inspiring marketing is in the eye of the […]
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One of the great things about Twitter is that other people get to peek through a tiny, 140-character-sized window into your life a few times a day. Most of us have a purpose behind our Twitter use, professional networking, personal branding or just for fun. Our followers recognize where we […]
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You set up a blog for a company as a part of a new marketing strategy. Add all interested parties as authors and brief them on the blog’s goal. Appoint an admin who understands blogging’s benefits and has final say on all published content. Then someone high up has a […]
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So you’re having a bad day. Maybe it’s the weather that just won’t accept that it’s April and it shouldn’t be snowing. Maybe you owed the government a bunch of tax money. Maybe I Love New York was a repeat last night. You’re in a funk, but there’s work to […]