Archive for the “Social Media” category
Why Are Social Media Blog Post Titles Becoming Increasingly Ridiculous?
by Mark Wanczak on February 5, 2010
Listen, I understand the importance of a blog post title. Just like any other headline, it needs to grab attention, spark curiosity and ultimately make you read the body of the post. Still, blog authors are allowing concerns over attracting (…)
Romeo & Juliet via Facebook
by Mark Wanczak on February 4, 2010
I don’t know whether to love this or hate this:
Your Hump Day Inspiration
by Mark Wanczak on January 6, 2010
The availability of metrics is not a reason to use a medium. Metrics are a tool not an objective. They don’t further your business, however good they look on a power point slide. – The Grumpy Brit
Between The Cracks – Week of December 11th
by Mark Wanczak on December 11, 2009
Here’s what you missed this week: Haven’t had enough of the AT&T/Luke Wilson commercial bashing? Read some more. Google quietly releases Goggles, allowing you to search by picture taken from your phone. Sick. If you had $500 to spend on (…)
I Follow Tweeps I Don’t Like
by Mark Wanczak on May 27, 2009
We all use Twitter to learn, but most Twitter advice points users to follow the best and brightest in a particular industry. Effective advice, sure, but don’t we also learn from what not to do just as much as the (…)
Inspiring Marketing vs Inspired Marketing
by Mark Wanczak on May 5, 2009
There’s a difference between inspired marketing and inspiring marketing. The first is on behalf of the marketer, something we have control over. Inspired marketing is the result of our own efforts, but can have no definite results with the audience (…)
Are You Who You Say You Are [on Twitter]?
by Mark Wanczak on May 1, 2009
One of the great things about Twitter is that other people get to peek through a tiny, 140-character-sized window into your life a few times a day. Most of us have a purpose behind our Twitter use, professional networking, personal (…)
How Company Blogging Shouldn’t Work
by Mark Wanczak on April 22, 2009
You set up a blog for a company as a part of a new marketing strategy. Add all interested parties as authors and brief them on the blog’s goal. Appoint an admin who understands blogging’s benefits and has final say (…)