Archive for the “Social Media” category

Why Are Social Media Blog Post Titles Becoming Increasingly Ridiculous?

by Mark Wanczak on February 5, 2010

Listen, I understand the importance of a blog post title. Just like any other headline, it needs to grab attention, spark curiosity and ultimately make you read the body of the post. Still, blog authors are allowing concerns over attracting (…)

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Romeo & Juliet via Facebook

by Mark Wanczak on February 4, 2010

I don’t know whether to love this or hate this:

Your Hump Day Inspiration

by Mark Wanczak on January 6, 2010

The availability of metrics is not a reason to use a medium. Metrics are a tool not an objective. They don’t further your business, however good they look on a power point slide. – The Grumpy Brit

Between The Cracks – Week of December 11th

by Mark Wanczak on December 11, 2009

Here’s what you missed this week: Haven’t had enough of the AT&T/Luke Wilson commercial bashing? Read some more. Google quietly releases Goggles, allowing you to search by picture taken from your phone. Sick. If you had $500 to spend on (…)

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MGM Makes the Most of Twitter, Our Embarrassment

by Mark Wanczak on October 29, 2009

Here on the blog, my favorite examples of advertising usually relate to video, but it’s time to give Twitter its due. I have my Twitter stream open all day and can’t overstate its importance on keeping me up to date (…)

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Will Twitter for Small Businesses Last?

by Mark Wanczak on July 17, 2009

We’ve all seen the case studies. The coffee shop that saw triple digit increases in sales. The food and ice cream trucks that are driving customers to their location each day. Even the Sunset Strip is (desperately) turning to Twitter. (…)

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I Follow Tweeps I Don’t Like

by Mark Wanczak on May 27, 2009

We all use Twitter to learn, but most Twitter advice points users to follow the best and brightest in a particular industry. Effective advice, sure, but don’t we also learn from what not to do just as much as the (…)

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Inspiring Marketing vs Inspired Marketing

by Mark Wanczak on May 5, 2009

There’s a difference between inspired marketing and inspiring marketing. The first is on behalf of the marketer, something we have control over. Inspired marketing is the result of our own efforts, but can have no definite results with the audience (…)

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Are You Who You Say You Are [on Twitter]?

by Mark Wanczak on May 1, 2009

One of the great things about Twitter is that other people get to peek through a tiny, 140-character-sized window into your life a few times a day. Most of us have a purpose behind our Twitter use, professional networking, personal (…)

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How Company Blogging Shouldn’t Work

by Mark Wanczak on April 22, 2009

You set up a blog for a company as a part of a new marketing strategy. Add all interested parties as authors and brief them on the blog’s goal. Appoint an admin who understands blogging’s benefits and has final say (…)

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