Social Media
Displaying All Posts Filed under the "Social Media" Category-
In Praise Of:, Inspiration, Social Media No Comments» Continue Reading
The interesting thing with Facebook is that, with 500 to 800 million of us connected around the world, it sort of devalues information and devalues knowledge. And this isn’t the comment of some reactionary who doesn’t like Facebook, but it’s rather the comment of someone who realizes that knowledge and […]
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“[Agencies] are hiring people with web skills, which are way different from traditional advertising skills.” – TAC I see lots of this. Plenty of companies looking for someone who knows Google Analytics, is familiar with social media, can edit in Dreamweaver, who is proficient in Adobe Creative Suite and, usually […]
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The Ad Contrarian smartly follows up on a 2010 marketing move much celebrated and promoted by the social media hype machine. Last year Pepsi pulled its Super Bowl advertising, instead spending the cash and effort on a social media push. It was so successful, Pepsi is.. going back to TV […]
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Listen, I understand the importance of a blog post title. Just like any other headline, it needs to grab attention, spark curiosity and ultimately make you read the body of the post. Still, blog authors are allowing concerns over attracting traffic to undermine the quality of their content. The blogosphere’s […]
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I don’t know whether to love this or hate this:
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The availability of metrics is not a reason to use a medium. Metrics are a tool not an objective. They don’t further your business, however good they look on a power point slide. – The Grumpy Brit
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Advertising, Blogs, In Praise Of:, Inspiration, Online, Social Media, Twitter, What I'm Reading One Comment» Continue Reading
Here’s what you missed this week: Haven’t had enough of the AT&T/Luke Wilson commercial bashing? Read some more. Google quietly releases Goggles, allowing you to search by picture taken from your phone. Sick. If you had $500 to spend on a digital campaign, what would you do? I bet it’s […]