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	<title>Mark Wanczak &#187; Public Relations</title>
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	<description>Pittsburgh Writer.</description>
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		<title>Do We Need a Public Relations Campaign for Hard Work?</title>
		<link>http://markwanczak.com/2009/09/do-we-need-a-public-relations-campaign-for-hard-work/</link>
		<comments>http://markwanczak.com/2009/09/do-we-need-a-public-relations-campaign-for-hard-work/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 23:40:03 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dirty Jobs]]></category>
		<category><![CDATA[Manual labor public relations]]></category>
		<category><![CDATA[Mike Rowe TED]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=722</guid>
		<description><![CDATA[I had begun a lengthy post on work and happiness that cited Mike Rowe&#8217;s presentation on TED.com covering the role of hard work in today&#8217;s society from a few years ago, but because Mr. Rowe&#8217;s speech is so engrossing and captivating, I ended up watching all 20 minutes over again […]]]></description>
			<content:encoded><![CDATA[<p>I had begun a lengthy post on work and happiness that cited Mike Rowe&#8217;s presentation on <a href="http://www.TED.com" target="_blank">TED.com </a>covering the role of hard work in today&#8217;s society from a few years ago, but because Mr. Rowe&#8217;s speech is so engrossing and captivating, I ended up watching all 20 minutes over again and losing all momentum towards my original point. Now I feel the need to share it with you.</p>
<p>For those of you who need more reasons to watch, here are a few topics discussed:</p>
<ul>
<li>Dirty Jobs (predictably)</li>
<li>Lamb testicles (less predictably)</li>
<li>Aristotle</li>
<li>Why you shouldn&#8217;t follow your passion</li>
<li>The misled opinion on manual labor</li>
</ul>
<p>Ladies and gents, Mr. Mike Rowe:</p>
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		<title>Favorites Friday: Inspiration?</title>
		<link>http://markwanczak.com/2009/04/favorites-friday-inspiration/</link>
		<comments>http://markwanczak.com/2009/04/favorites-friday-inspiration/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 15:58:05 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[band of brothers]]></category>
		<category><![CDATA[man on wire]]></category>
		<category><![CDATA[marketing inspiration]]></category>
		<category><![CDATA[mcsweeneys lists]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=352</guid>
		<description><![CDATA[So you&#8217;re having a bad day. Maybe it&#8217;s the weather that just won&#8217;t accept that it&#8217;s April and it shouldn&#8217;t be snowing. Maybe you owed the government a bunch of tax money. Maybe I Love New York was a repeat last night. You&#8217;re in a funk, but there&#8217;s work to […]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-414" title="img00170" src="http://markwanczak.com/wp-content/uploads/2009/04/img00170-300x240.jpg" alt="img00170" width="300" height="240" /></p>
<p>So you&#8217;re having a bad day. Maybe it&#8217;s the weather that just won&#8217;t accept that it&#8217;s April and it shouldn&#8217;t be snowing. Maybe you owed the government a bunch of tax money. Maybe <a title="I Love New York" href="http://www.vh1.com/shows/i_love_new_york/season_1/series.jhtml" target="_blank">I Love New York</a> was a repeat last night.</p>
<p>You&#8217;re in a funk, but there&#8217;s work to be done. How do you break free from the little depressions of every day life and pump yourself up to produce some great work?</p>
<p>We all have the old standbys– an upbeat song, a phone call to Mom (just me?), a long drive with the windows down, music up. But we can only call on these sources so often or else we risk diluting their inspirational influence.</p>
<p>Here are some of the things I turn to for boosts of inspiration or motivation. Tricking myself into producing work I&#8217;m happy with isn&#8217;t easy, but I&#8217;ve spent a lot of time finding the things that get the job done.</p>
<p><strong>McSweeneys &#8220;Lists&#8221;</strong></p>
<p><a title="Mcsweeneys website" href="http://www.mcsweeneys.net/" target="_blank">McSweeneys</a> is a wonderful literary journal with superb online content. You can spend hours (trust me) on the journal&#8217;s site reading through a bunch of great series covering everything from one-line jokes to dispatches for Iraq. This variety, from serious to humorous, makes McSweeneys a reliable source no matter your mood. My favorite section is &#8220;<a title="Lists" href="http://mcsweeneys.net/links/lists/" target="_blank">lists,</a>&#8221; clever compilations of one person&#8217;s take on a familiar topic, such as Joel Gunz&#8217;s, &#8220;<a title="McSweeneys Lists" href="http://mcsweeneys.net/links/lists/8JoelGunz.html" target="_blank">Secure Website Authentication Questions</a>.&#8221;</p>
<p><strong>Twitter</strong></p>
<p>Ok, ok, I know it&#8217;s an obvious choice, but isn&#8217;t inspiration one of the reason we use Twitter? Everyday I see the amazing projects people are working on and feel as though I&#8217;m behind the curve. Sure, it can be overwhelming (depressing) at times comparing yourself to others in similar positions, but it drives me to keep up.</p>
<p><strong>Band of Brothers</strong></p>
<p><a title="Band of Brothers web site" href="http://www.imdb.com/title/tt0185906/" target="_blank">Band of Brothers</a> is the all time best thing ever to appear on a television screen. Twitter inspires me by showing me what others in my industry are doing. Band of Brothers takes this comparative inspiration to a larger level by showing what humans can do. The book is phenomenal too. Nothing humbles me more.</p>
<p><strong>Really Great Marketing</strong></p>
<p>The image at the top of this post is the wall behind my desk. I plaster it with examples of clever headlines, impressive designs and innovative ideas. Much of the stuff hanging in front of me wasn&#8217;t created with a million-dollar budget, but instead relies on the smart, simple and efficient use of existing resources. More with less inspires me to do the same.</p>
<p><strong>Documentaries</strong></p>
<p>Just watched <a title="Man on Wire Documentary" href="http://www.imdb.com/title/tt1155592/" target="_blank">Man on Wire</a> a few weeks ago and, if you haven&#8217;t seen it yet, Netflix the crap out of it. Individual passion and relentless determination can prove to be a fault, but also makes for a great way to spend 90 minutes of your time. If a man can devise a plan to walk between the World Trade Center towers on a wire, I sure as hech better be able to write some useful copy.</p>
<p>I&#8217;d really love to hear what you rely on to get you through a rough day. Maybe you&#8217;ll pick up some tips for other readers. I hope to pick up some tips from you.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>What Google Trends Tells Us About Marketing Today</title>
		<link>http://markwanczak.com/2009/02/what-google-trends-tells-us-about-marketing-today/</link>
		<comments>http://markwanczak.com/2009/02/what-google-trends-tells-us-about-marketing-today/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 20:30:11 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Decline of Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=118</guid>
		<description><![CDATA[Marketing Advertising Public Relations Online Marketing Social Media So what does Google Trends tell us that we already don&#8217;t know? Social media is growing at a rapid rate, sure. But in relative comparison to advertising and public relations, online and social media is in its infancy. What may be most […]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/trends?q=marketing&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0"><img class="size-full wp-image-120" title="Google Trends - Marketing" src="http://markwanczak.com/wp-content/uploads/2009/02/marketing.png" alt="Marketing" width="464" height="208" /></a></p>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_120" class="wp-caption aligncenter" style="width: 474px;">
<dd class="wp-caption-dd">Marketing</dd>
</dl>
</div>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_119" class="wp-caption aligncenter" style="width: 457px;">
<dt class="wp-caption-dt"><a href="http://www.google.com/trends?q=advertising&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=3"><img class="size-full wp-image-119" title="Google Trends - Advertising" src="http://markwanczak.com/wp-content/uploads/2009/02/advertising.png" alt="Advertising" width="447" height="200" /></a></dt>
<dd class="wp-caption-dd">Advertising</dd>
</dl>
</div>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_122" class="wp-caption aligncenter" style="width: 474px;">
<dt class="wp-caption-dt"><a href="http://www.google.com/trends?q=public+relations&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0"><img class="size-full wp-image-122" title="Google Trends Public Relations" src="http://markwanczak.com/wp-content/uploads/2009/02/pr.png" alt="Public Relations" width="464" height="208" /></a></dt>
<dd class="wp-caption-dd">Public Relations</dd>
</dl>
</div>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_121" class="wp-caption aligncenter" style="width: 474px;">
<dt class="wp-caption-dt"><a href="http://www.google.com/trends?q=online+marketing&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0"><img class="size-full wp-image-121" title="Google Trends Online Marketing" src="http://markwanczak.com/wp-content/uploads/2009/02/online-marketing.png" alt="Online Marketing" width="464" height="208" /></a></dt>
<dd class="wp-caption-dd">Online Marketing</dd>
</dl>
</div>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_123" class="wp-caption aligncenter" style="width: 474px;">
<dt class="wp-caption-dt"><a href="http://www.google.com/trends?q=social+media&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0"><img class="size-full wp-image-123" title="Google Trends Social Media" src="http://markwanczak.com/wp-content/uploads/2009/02/social-media.png" alt="Social Media" width="464" height="208" /></a></dt>
<dd class="wp-caption-dd">Social Media </dd>
</dl>
</div>
<p style="text-align: center;">
<div id="attachment_140" class="wp-caption aligncenter" style="width: 485px"><a href="http://www.google.com/trends?q=advertising%2C+public+relations%2C+online+marketing%2C+social+media&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0" target="_blank"><img class="size-full wp-image-140" title="Google Trends Marketing Comparison" src="http://markwanczak.com/wp-content/uploads/2009/02/picture-11.png" alt="Comparison of Advertising, Public Relations, Online Marketing and Social Media" width="475" height="241" /></a><p class="wp-caption-text">Comparison of Advertising, Public Relations, Online Marketing and Social Media</p></div>
<p>So what does Google Trends tell us that we already don&#8217;t know? Social media is growing at a rapid rate, sure. But in relative comparison to advertising and public relations, online and social media is in its infancy.</p>
<p>What may be most important is not the growth of social media, but the steady decline of marketing, advertising and public relations. I realize this is only a one-dimensional profile of these trends, but its a revealing one. After all, Google doesn&#8217;t lie, right?</p>
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