Archive for the “Online” category

Why Are Social Media Blog Post Titles Becoming Increasingly Ridiculous?

by Mark Wanczak on February 5, 2010

Listen, I understand the importance of a blog post title. Just like any other headline, it needs to grab attention, spark curiosity and ultimately make you read the body of the post. Still, blog authors are allowing concerns over attracting (…)

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Between The Cracks – This Seems Irrelevant Edition

by Mark Wanczak on January 15, 2010

If you were drawn in to the emotional news stories from Haiti this week and forgot what was happening elsewhere, you’re not alone. Fortunately, I gathered most of these stories before the ‘quake struck. If you haven’t, donate now. Here’s (…)

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Between The Cracks – Welcome to 2010

by Mark Wanczak on January 8, 2010

I have to say that if the first week of 2010 is any indication, we are in for a good year. Found so many good tidbits of creativity this week, I couldn’t limit my list to just ten. Here’s what (…)

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Between the Cracks – Goodbye 2009

by Mark Wanczak on December 29, 2009

  This is my last day of work for 2009. If you expect some kind of year in review or a list of my favorite campaigns or ads over the past year, you’re kidding yourself, that’s a lot of work. (…)

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Between the Cracks – Week of Xmas

by Mark Wanczak on December 23, 2009

What you missed while trying to cram in all your work before the xmas holiday: 1. Copyranter makes my week with this vintage ad (above) for After Six polyester. I feel a little bit better about those old Polaroids with (…)

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Between The Cracks – Week of December 18th

by Mark Wanczak on December 18, 2009

A brief round-up of what you missed this week: 1. Dominos is entirely changing its core pizza recipe. No word on how many Facebook groups were created to protest. 2. Seen that talking pothole commercial? You know, the one with (…)

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Between The Cracks – Week of December 11th

by Mark Wanczak on December 11, 2009

Here’s what you missed this week: Haven’t had enough of the AT&T/Luke Wilson commercial bashing? Read some more. Google quietly releases Goggles, allowing you to search by picture taken from your phone. Sick. If you had $500 to spend on (…)

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My Hump Day Inspiration

by Mark Wanczak on December 9, 2009

Music through the headphones, ideas through the pen. Working hard on some web headlines today. See you Friday for some links.

Happy Thanksgiving

by Mark Wanczak on November 25, 2009

Not as cute and cheesy as the title of the video lets on…

How to Tease Your New Product

by Mark Wanczak on November 23, 2009

Teasing a new product requires a delicate touch. Give too much away and you’ll ruin all ‘newness.’ Give too little and no one will understand (care) about what you’re about to launch. Auto manufacturers have a bit of an advantage (…)

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