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Inspiration

Displaying All Posts Filed under the "Inspiration" Category
  • 04.30.2012 “Klout is one of the worst ideas ever put online.”
    In Praise Of:, Inspiration, Online No Comments

    Klout is one of the worst ideas ever put online. Klout annoys me for the same reason that search engine optimization annoys me: It’s an enormous amount of effort designed to game an arbitrary and often-changing system. Imagine if all that time went into actually making interesting things, or caring […]

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  • 04.25.2012 That’s Our Job. Thinking.
    In Praise Of:, Inspiration No Comments

    And that’s what we should be doing. Not worrying about changing the product. The price, the quality, the size, the shape, the name, the distribution. Not changing the facts. But changing the direction they’re viewed from. Bernbach, McCabe, Ally, Wells, Lois, Saatchi, and Webster knew that. And Shakespeare knew that, […]

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  • 04.11.2012 What Will Never Go Away Is The Art Of Storytelling
    Advertising, Inspiration No Comments
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  • 01.30.2012 Why I’ve Learned To Do More Than Write Copy
    In Praise Of:, Inspiration No Comments

    Because there’s nothing as perfect as the initial idea. And the only reason I write and direct is to protect the writing, because that’s what’s most precious… You can be as good as anyone that ever lived. If you can read, you can learn everything that anyone ever learned. But […]

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  • 01.16.2012 Work alone. Not on a committee. Not on a team.
    In Praise Of:, Inspiration No Comments

    From Susan Cain’s The Rise of the New Groupthink: – Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption. And the most spectacularly creative people in many fields are often introverted… – Conversely, brainstorming sessions are one of the worst possible ways to stimulate […]

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  • 12.26.2011 This is water.
    In Praise Of:, Inspiration No Comments

    From what may be my favorite piece of writing from DFW: The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day. – David Foster […]

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  • 12.12.2011 The Infinite Stupidity of Facebook
    In Praise Of:, Inspiration, Social Media No Comments

    The interesting thing with Facebook is that, with 500 to 800 million of us connected around the world, it sort of devalues information and devalues knowledge. And this isn’t the comment of some reactionary who doesn’t like Facebook, but it’s rather the comment of someone who realizes that knowledge and […]

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