Archive for the “In Praise Of:” category
Adidas, You Have A Bit Of Work To Do
by Mark Wanczak on May 21, 2010
Nike sets the bar high with their “Write the Future” campaign. I haven’t seen any spots for the US squad yet, but I’m excited to see what sponsors such as Gatorade release in the coming weeks. If this doesn’t give (…)
What A Helpful Blog Post List Looks Like or Why You Should Read Makin’ Ads
by Mark Wanczak on May 19, 2010
Most blog posts with headlines promising a list of ways to become better at something fall spectacularly short. The provided advice is often too vague and considered common knowledge to anyone remotely familiar with the industry. Aside from being link (…)
Society (Literally) Falls Apart Without Craftsman
by Mark Wanczak on May 18, 2010
Love the execution. The German Federation of Craftsmen doesn’t want us to take for granted the skill it takes to craft even the smallest bits of our life. Catchy tune, too.
World Cup Draws Near, Ads Pick Up Their Game
by Mark Wanczak on May 10, 2010
If the Super Bowl is America’s biggest stage for advertisers, then the World Cup serves the same importance for the rest of the world. I’m loving all the ads coming out for the world’s biggest sporting event. As a soccer (…)
The Modern Workplace is All About Interruptions
by Mark Wanczak on April 12, 2010
Amen, Jason Fried. Can’t wait to read Rework.
Heineken Cleverly Dupes Football Fans
by Mark Wanczak on March 15, 2010
If only Heineken was as good as its advertising: Heineken İtaly Activation from Kreatif360 on Vimeo.
German University Students Create Another Ridiculous Thing I’d Like to Have.
by Mark Wanczak on March 5, 2010
Last week it was MIT, this week it’s somewhere in Germany. Can’t get enough. Experiencing Abstract Information from Stefan Kuzaj on Vimeo.
What’s in a Tagline?
by Mark Wanczak on February 18, 2010
This Australian Match.com spot has beautiful animation, convincing copy and a catchy tune, but what really caught my eye was the tagline at the end: “Where you found me” Some thoughts: It’s confident: I love the way it’s presented in the ad, (…)
Logorama Video is Old-School Epic
by Mark Wanczak on February 11, 2010
“Epic” is a term thrown around the web too often these days, diminishing its status from “jaw-dropping” to “just another a link on Digg’s main page.” For this video, however, I’m citing the old, biblical connotation of the word. Can’t find a (…)
Simplicity Wins Again, Kudos to Google
by Mark Wanczak on February 8, 2010
The game proved to be competitive, but the ads were not with the best ad award undoubtedly going to Google’s third-quarter spot. It’s difficult to say if Google’s ad was remarkably good or if the rest of the ads were (…)