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	<title>Mark Wanczak &#187; Favorites Friday</title>
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	<link>http://markwanczak.com</link>
	<description>Pittsburgh Writer.</description>
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		<title>Diesel Creates &#8220;FacePark,&#8221; An Analog Facebook</title>
		<link>http://markwanczak.com/2010/07/diesel-creates-facepark-an-analog-facebook/</link>
		<comments>http://markwanczak.com/2010/07/diesel-creates-facepark-an-analog-facebook/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 11:00:00 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[be stupid]]></category>
		<category><![CDATA[diesel facepark]]></category>
		<category><![CDATA[facebook parody]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1633</guid>
		<description><![CDATA[I like the idea, but can&#8217;t help but think the end result was a bunch of people either following Diesel on Twitter/Facebook or, at the very least, doing some shopping on Diesel&#8217;s site. I give Diesel credit, however. I enjoyed their outdoor &#8220;Be Stupid&#8221; campaign earlier this year and they&#8217;re doing […]]]></description>
			<content:encoded><![CDATA[<p>I like the idea, but can&#8217;t help but think the end result was a bunch of people either following Diesel on Twitter/Facebook or, at the very least, doing some shopping on Diesel&#8217;s site. I give Diesel credit, however. I enjoyed their outdoor <a href="http://adage.com/cannes2010/article?article_id=144594">&#8220;Be Stupid&#8221; campaign</a> earlier this year and they&#8217;re doing a solid job of standing out.</p>
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		<title>Between The Cracks &#8211; This Seems Irrelevant Edition</title>
		<link>http://markwanczak.com/2010/01/between-the-cracks-this-seems-irrelevant-edition/</link>
		<comments>http://markwanczak.com/2010/01/between-the-cracks-this-seems-irrelevant-edition/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 14:01:54 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[coke happiness video]]></category>
		<category><![CDATA[dominos rebranding campaign]]></category>
		<category><![CDATA[Facebook secrets]]></category>
		<category><![CDATA[gatorade label prank]]></category>
		<category><![CDATA[google nexus one fail]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1198</guid>
		<description><![CDATA[If you were drawn in to the emotional news stories from Haiti this week and forgot what was happening elsewhere, you&#8217;re not alone. Fortunately, I gathered most of these stories before the &#8216;quake struck. If you haven&#8217;t, donate now. Here&#8217;s what you missed this week: 1. Everyone&#8217;s talking about Dominos. […]]]></description>
			<content:encoded><![CDATA[<p>If you were drawn in to the emotional news stories from Haiti this week and forgot what was happening elsewhere, you&#8217;re not alone. Fortunately, I gathered most of these stories before the &#8216;quake struck. If you haven&#8217;t, <a href="http://american.redcross.org/site/PageServer?pagename=ntld_main&amp;s_src=RSG000000000&amp;s_subsrc=RCO_FrontPagePanel" target="_blank">donate now.</a></p>
<p>Here&#8217;s what you missed this week:</p>
<p><strong>1. </strong>Everyone&#8217;s talking about Dominos. Reactions are mixed on the pizza company&#8217;s approach to launching a new pizza. I think they haven&#8217;t changed a thing and it&#8217;s one big hoax on us all. Instead of evidence to support this theory, I give you two opinions on the campaign, from <a title="Bob Garfield Dominos" href="http://adage.com/garfield/post?article_id=141393" target="_blank">Bob Garfield</a> and <a title="Laura Reis Dominos" href="http://ries.typepad.com/ries_blog/2010/01/dominos-should-apologize.html" target="_blank">Laura Reis</a>.</p>
<p><strong>2.</strong> Gatorade also faced some controversy this week when a &#8220;pop artist&#8221; swapped the sports drink&#8217;s inspirational labels for something less&#8230; inspirational:<br />
<object id="flashObj" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="486" height="412" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=61209762001&amp;playerID=34762914001&amp;domain=embed&amp;" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9/34762914001?isVid=1&amp;publisherID=34295199001" /><param name="name" value="flashObj" /><param name="flashvars" value="videoId=61209762001&amp;playerID=34762914001&amp;domain=embed&amp;" /><param name="allowfullscreen" value="true" /><embed id="flashObj" type="application/x-shockwave-flash" width="486" height="412" src="http://c.brightcove.com/services/viewer/federated_f9/34762914001?isVid=1&amp;publisherID=34295199001" name="flashObj" allowscriptaccess="always" swliveconnect="true" allowfullscreen="true" seamlesstabbing="false" base="http://admin.brightcove.com" flashvars="videoId=61209762001&amp;playerID=34762914001&amp;domain=embed&amp;" bgcolor="#FFFFFF"></embed></object></p>
<p><strong>3. </strong>One brand that could use some coverage this week? Google. Their new Nexus One phone <a title="nexus one fail" href="http://mashable.com/2010/01/13/nexus-one-20000-units/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29&amp;utm_content=Google+Reader" target="_blank">is tanking quick</a>, selling only 20,000 phones in the first week. Note to Google: Advertise!</p>
<p><strong>4.</strong> Or maybe Google should take a hint from Kraft who is now <a title="Kraft Explosion sponsor implosion" href="http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-kraftimplode_01met.ART.State.Edition1.4bc22c5.html" target="_blank">sponsoring the implosion of Texas Stadium</a> for $75k. Come on Kraft, hire me for 75k and I&#8217;ll come up with far better ideas.</p>
<p><strong>5.</strong> Go big or go home seems to be a trend not just limited to Kraft. Check out this latest spot from LG:<br />
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<p><strong>6.</strong> If you saw one of those 50-foot bras hanging off a building, you might post a pic to Facebook. An anonymous <a title="anonymous Facebook interview" href="http://therumpus.net/2010/01/conversations-about-the-internet-5-anonymous-facebook-employee/?full=yes" target="_blank">Facebook insider reveals</a> that your photo and every other one you&#8217;ve ever uploaded will be kept forever by the social networking giant. Very informative and impressive interview.</p>
<p><strong>7. </strong>If you have Google Alerts set up for yourself, you&#8217;re probably noticing random tweets of yours showing up in Google. How does Google determine which tweets are good enough? <a title="Google ranking tweets" href="http://www.technologyreview.com/web/24353/?a=f" target="_blank">Read this.</a></p>
<p><strong>8.</strong> Simplicity is a reoccurring theme here, but former Pittsburgh (is there really such a thing?) Justin Kownacki reminds us that <a title="Kownacki simplicity" href="http://www.justinkownacki.com/2010/01/14/simplicity-is-killing-us/" target="_blank">simplicity can be taken too far.</a></p>
<p><strong>9.</strong> Quote of the week:</p>
<blockquote><p>The most frustrating part of running an ad agency is that sometimes you are at the mercy of people you wouldn&#8217;t hire to sweep the lobby.</p>
<p>- <a href="http://adcontrarian.blogspot.com/2010/01/ducks-deluxe.html" target="_blank">The Ad Contrarian</a></p></blockquote>
<p><strong>10.</strong> The weather is finally starting to break here in Pittsburgh, a cause for celebration and happiness. So I leave you with Coke&#8217;s version of happiness. Have a great weekend.</p>
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<p><strong>____________________________________________________<br />
</strong></p>
<p><em>Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.</em></p>
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		<title>Between The Cracks &#8211; Welcome to 2010</title>
		<link>http://markwanczak.com/2010/01/between-the-cracks-welcome-to-2010/</link>
		<comments>http://markwanczak.com/2010/01/between-the-cracks-welcome-to-2010/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:34:51 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[alflac ads]]></category>
		<category><![CDATA[alice in wonderland]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[between the cracks]]></category>
		<category><![CDATA[c-mon Kypski music video]]></category>
		<category><![CDATA[instapaper]]></category>
		<category><![CDATA[orthodontist advertising]]></category>
		<category><![CDATA[tv commercial volume]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1180</guid>
		<description><![CDATA[I have to say that if the first week of 2010 is any indication, we are in for a good year. Found so many good tidbits of creativity this week, I couldn&#8217;t limit my list to just ten. Here&#8217;s what fell between the cracks this week: 1. Artist Sean Woolsey […]]]></description>
			<content:encoded><![CDATA[<p>I have to say that if the first week of 2010 is any indication, we are in for a good year. Found so many good tidbits of creativity this week, I couldn&#8217;t limit my list to just ten.</p>
<p>Here&#8217;s what fell between the cracks this week:</p>
<p>1. Artist Sean Woolsey is <a title="Sean Woolsey public art campaign" href="http://www.psfk.com/2009/12/positive-advertising-the-appropriated-poster-campaign.html" target="_blank">giving advertising a better image</a> by transforming traditional bus stop billboards into messages of positive reinforcement. We all know there&#8217;s a few bus riders who need it.</p>
<p>2. I blogged about this <a title="TV commercial volume law bill" href="http://markwanczak.com/2009/03/sometimes-its-the-little-things/" target="_blank">last March</a>, but it actually has a chance of happening. The House passed a bill to <a title="TV commercial volume" href="http://adweek.blogs.com/adfreak/2010/01/quiet-down-you-loud-and-annoying-tv-ads.html" target="_blank">limit the volume of TV commercials.</a> I absolutely hate when a show goes to break and the commercials are twice the volume of whatever I was watching. I bet my neighbors do too.</p>
<p>3. Speaking of commercials, I wouldn&#8217;t mind this one being loud. As <a title="best mexican restaurant commercial" href="http://www.heavy.com/post/best-mexican-restaurant-commercial-ever-2595" target="_blank">Heavy.com suggests</a>, it may be the best Mexican restaurant ad ever:<br />
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<p>4. If you spend those commercial breaks browsing the web, but can&#8217;t finish an entire blog post or article before the show starts back up, <a title="instapaper review" href="http://www.instapaper.com/" target="_blank">Instapaper</a> is for you. Add Instapaper&#8217;s handy &#8216;Read Later&#8217; bookmark button to your browser and anything you can&#8217;t finish reading automatically aggregates into newspaper format with the click of a button. Syncs up with your iPhone, too. (thanks to <a title="instapaper" href="http://www.brandflakesforbreakfast.com/2010/01/your-custom-paper-published-on-fly.html" target="_blank">BrandsforBreakfast</a>)</p>
<p>5. One blog post I had no trouble reading until the end was Jeff Louis&#8217; write up of the <a title="history channel brand" href="http://www.talentzoo.com/beyond_madison_ave/news.php/History-Moves-to-the-Future/?articleID=6414" target="_blank">History Channel&#8217;s image problem</a> over at <a title="Beyond Madison Avenue blog" href="http://www.talentzoo.com/beyond_madison_ave/index.php">Beyond Madison Avenue</a>. Good stuff.</p>
<p>6. Take a quick jaunt back through history to your high school English class for this next video. Sci-Fi channel&#8217;s promotion of it&#8217;s new series loosely based on Alice in Wonderland is as wonderful as the book:<br />
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<p>7. If you&#8217;re looking for something a bit less weird, but just as cool, Ray-Ban&#8217;s new implementation of augmented reality should do the trick. Unlike many AR examples, this is a smart application of technology that actually makes sense for the product it&#8217;s promoting:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Ag7H4YScqZs&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=es_ES&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/Ag7H4YScqZs&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=es_ES&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>8. Back in the real world, photographer Shane Rich is <a title="shane rich photographer" href="http://thedenveregotist.com/article/5721/oncemany-ingenious-photog-promo" target="_blank">making 2010 his own year</a> by lending his photography talent and <a title="shane rich website" href="http://oncemany.com/" target="_blank">website</a> to a different client each day. January 1st will cost you $1, while December 31st will run $365. Smart idea, but it sounds like a lot of work. I&#8217;m interested to see how it goes. (Thanks to The <a title="The Devner Egotist" href="http://thedenveregotist.com" target="_blank">Denver Egotist</a>)</p>
<p>9. What does an orthodontist and a crosswalk have in common? <a title="orthodontist advertising" href="http://www.ibelieveinadv.com/2010/01/altschul-orthodontics-crosswalk/" target="_blank">Inventive advertising. </a></p>
<p>10. The Aflac duck <a title="Aflac print ad" href="http://copyranter.blogspot.com/2010/01/aflac-duck-takes-over-usa-today-quotes.html?utm_source=twitterfeed&amp;utm_medium=twitter" target="_blank">took over USA Today</a> this week. Enjoy the little guy <a title="Aflac duck " href="http://www.adweek.com/aw/content_display/news/account-activity/e3i6ca0e7bf02077d7a56d72a6f3c696c5f" target="_blank">while he lasts</a>.</p>
<p>11. 2010&#8242;s best music video so far definitely goes to C-Mon &amp; Kypski who <a title="C-mon kypski music video" href="http://oneframeoffame.com/" target="_blank">got a little help from their fans</a>:<br />
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<p><strong>____________________________________________________<br />
</strong></p>
<p><em>Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.</em></p>
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		<title>Between the Cracks &#8211; Goodbye 2009</title>
		<link>http://markwanczak.com/2009/12/between-the-cracks-goodbye-2009/</link>
		<comments>http://markwanczak.com/2009/12/between-the-cracks-goodbye-2009/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 14:29:35 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[adidas bmw augmented reality]]></category>
		<category><![CDATA[bus advertising]]></category>
		<category><![CDATA[edward boches]]></category>
		<category><![CDATA[everybody hurts psa]]></category>
		<category><![CDATA[The next great generation]]></category>
		<category><![CDATA[zach braff sucks]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1146</guid>
		<description><![CDATA[&#160; This is my last day of work for 2009. If you expect some kind of year in review or a list of my favorite campaigns or ads over the past year, you&#8217;re kidding yourself, that&#8217;s a lot of work. Here&#8217;s what you&#8217;ve missed over the past two days: 1. […]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ibelieveinadv.com/2009/12/copenhagen-zoo-snake-bus/"><img class="size-large wp-image-1147 alignnone" title="Zoo_snakeBus" src="http://markwanczak.com/wp-content/uploads/2009/12/Zoo_snakeBus-1024x610.jpg" alt="" width="451" height="268" /></a>
<div style="line-height:5em;">&nbsp;</div>
<p>This is my last day of work for 2009. If you expect some kind of year in review or a list of my favorite campaigns or ads over the past year, you&#8217;re kidding yourself, that&#8217;s a lot of work.</p>
<p>Here&#8217;s what you&#8217;ve missed over the past two days:</p>
<p><strong>1.</strong> I Believe in Advertising featured that <a title="bus advertising" href="http://www.ibelieveinadv.com/2009/12/copenhagen-zoo-snake-bus/" target="_blank">nifty bus artwork</a> above.</p>
<p><strong>2.</strong> If you haven&#8217;t heard, Edward Boches (<a href="http://edwardboches.com/" target="_blank">Creativity Unbound</a>, CCO of Mullen) has started <a title="Millennial online blogs" href="http://www.thenextgreatgeneration.com" target="_blank">The Next Great Generation</a>, &#8220;a new blog written entirely by Gen-Y 18-25 year olds willing to share their thoughts regarding life, work, brands, technology, environment, money, faith, sex, love.&#8221; It&#8217;s good to see my generation coming together to defend the stereotypical criticisms often tossed our way. Most recently, we answered the (stupid) question, &#8220;<a title="millennial read books?" href="http://www.thenextgreatgeneration.com/2009/12/28/read-books/comment-page-1/#comment-931" target="_blank">Do you still read books</a>?&#8221;</p>
<p><strong>3.</strong> Seth Stevenson over at Slate.com wraps up the<a title="worst ads 2009" href="http://www.slate.com/id/2239610/" target="_blank"> most hated ads in 2009</a>. I may just be including this because <a title="zach braff sucks" href="http://www.slate.com/blogs/blogs/browbeat/archive/2009/10/05/zach-braff-s-horrifying-voiceover-work.aspx" target="_blank">Seth calls out Zach Braff</a>, who I unfairly despise. (Scrubs is childish. Had to be said)</p>
<p><strong>4.</strong> If you&#8217;re not sick of augmented reality yet, grab your puke buckets. <a title="adidas augmented reality sneakers" href="http://www.adverblog.com/archives/004140.htm" target="_blank">Adidas</a> and <a title="BMW Z4 Augemented Reality" href="http://www.youtube.com/watch?v=cTUJKvXIkSU&amp;feature=player_embedded" target="_blank">BMW </a>jump on the hard-to-use bandwagon. In all fairness, both new campaigns are better than most.</p>
<p><strong>5.</strong> <a title="Grey agency melbourne" href="http://www.grey.com/australia/" target="_blank">Grey</a> out of Melbourne has this <span style="text-decoration: line-through;">gruesome</span> <span style="text-decoration: line-through;">shocking</span> <span style="text-decoration: line-through;">awesome</span> effective drunk driving PSA for the Australian Transport Accident Commission, featuring REM&#8217;s &#8220;Everybody Hurts:&#8221;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Z2mf8DtWWd8&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=pt_PT&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/Z2mf8DtWWd8&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=pt_PT&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>____________________________________________________<br />
</strong></p>
<p><em>Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.</em></p>
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		<title>Between the Cracks &#8211; Week of Xmas</title>
		<link>http://markwanczak.com/2009/12/between-the-cracks-week-of-xmas/</link>
		<comments>http://markwanczak.com/2009/12/between-the-cracks-week-of-xmas/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 13:34:50 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[best facebook fan pages]]></category>
		<category><![CDATA[JetBlue Flyers Collection]]></category>
		<category><![CDATA[Levi's ads]]></category>
		<category><![CDATA[Santa Advertising]]></category>
		<category><![CDATA[Vince Aletti]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1118</guid>
		<description><![CDATA[What you missed while trying to cram in all your work before the xmas holiday: 1. Copyranter makes my week with this vintage ad (above) for After Six polyester. I feel a little bit better about those old Polaroids with relatives sporting the same get up. Great headline, by the […]]]></description>
			<content:encoded><![CDATA[<p><a href="http://copyranter.blogspot.com/2009/12/after-six-put-yes-in-polyester.html"><img class="aligncenter size-full wp-image-1123" title="AfterSix" src="http://markwanczak.com/wp-content/uploads/2009/12/AfterSix.jpg" alt="AfterSix" width="450" height="623" /></a><br />
What you missed while trying to cram in all your work before the xmas holiday:</p>
<p><strong>1.</strong> Copyranter makes my week with <a title="After six ads" href="http://copyranter.blogspot.com/2009/12/after-six-put-yes-in-polyester.html" target="_blank">this vintage ad</a> (above) for After Six polyester. I feel a little bit better about those old Polaroids with relatives sporting the same get up. Great headline, by the way.</p>
<p><strong>2.</strong> Speaking of great photography, Vince Aletti at the New Yorker chooses his <a title="Vince Aletti New Yorker" href="http://www.newyorker.com/online/blogs/tny/2009/12/ten-great-photographs-2009.html" target="_blank">Ten Great Photographs of 2009</a>. Love that the Levi&#8217;s campaign is included (another great headline).</p>
<p><a href="http://www.newyorker.com/online/blogs/tny/2009/12/ten-great-photographs-2009.html"><img class="aligncenter size-full wp-image-1128" title="country_mcginley_opt" src="http://markwanczak.com/wp-content/uploads/2009/12/country_mcginley_opt.jpg" alt="country_mcginley_opt" width="465" height="349" /></a></p>
<p><strong>3. </strong>Simplicity is a theme here on this blog and <a title="time magazine simplicity article" href="http://www.time.com/time/magazine/article/0,9171,972670-7,00.html" target="_blank">Time Magazine has a thorough read</a> on how Americans are trading in excess for simplicity.</p>
<p><strong>4.</strong> Elsewhere in societal commentary, AdAged highlights a <a title="David Brooks article" href="http://www.nytimes.com/2009/12/22/opinion/22brooks.html?_r=1" target="_blank">David Brooks article </a>and <a title="AdAged Blog" href="http://adaged.blogspot.com/2009/12/protocol-society.html" target="_blank">adds some worthwhile views</a> concerning the standardization of America.</p>
<p><strong>5.</strong> Keeping with the America theme, how much is our brand worth? Increasing post-G.W.B.? <a title="how much is america worth?" href="http://www.foreignpolicy.com/articles/2009/12/17/the_two_trillion_dollar_man?page=0,0" target="_blank">Interesting approach and research</a> from Simon Anholt.</p>
<p><strong>6. </strong>Those last few links were pretty heavy stuff. Lighten up and determine if there&#8217;s a difference between<a title="Usher vs. Goat" href="http://www.yesbutnobutyes.com/archives/2009/12/usher_duets_wit.html" target="_blank"> Usher&#8217;s talent and a goat&#8217;s</a>. Really.</p>
<p><strong>7. </strong>Slate&#8217;s timely exploration of Santa in Advertising:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="486" height="412" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="flashObj" /><param name="bgcolor" value="#FFFFFF" /><param name="flashvars" value="videoId=58421785001&amp;playerId=271557392&amp;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&amp;servicesURL=http://services.brightcove.com/services&amp;cdnURL=http://admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f8/271557392" /><embed type="application/x-shockwave-flash" width="486" height="412" src="http://c.brightcove.com/services/viewer/federated_f8/271557392" flashvars="videoId=58421785001&amp;playerId=271557392&amp;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&amp;servicesURL=http://services.brightcove.com/services&amp;cdnURL=http://admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;" bgcolor="#FFFFFF" name="flashObj"></embed></object></p>
<p><strong>8.</strong> I really dig JetBlue&#8217;s new <a title="JetBlue Flyers Collection" href="http://www.facebook.com/JetBlue?v=app_192941119219" target="_blank">&#8220;Flyers Collection&#8221; promotion</a> on their Facebook page. Essentially a catalog for items you&#8217;ll need when flying with JetBlue competitors, the digital piece is executed as though it&#8217;s running in mainstream media. Interesting that this much work is going into a Facebook feature. Love the copy in this as well, &#8220;Do note that consuming 100% of the Marshpillow defeats 50% of its purpose.&#8221; Kudos to <a href="http://www.jwt.com/" target="_blank">JWT New York</a>.</p>
<p><strong>Favorite Post of the Week:</strong></p>
<p>Dave Trott brings the noise again with a phenomenal post that ties in a WWII misstep and modern marketing. I just did his post a great disservice by summarizing it so poorly, so<a title="Dave Trott Advertising Advice" href="http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/" target="_blank"> just go read it</a>.</p>
<p><strong>Favorite Video of the Week:</strong></p>
<p>Agency Xmas cards fill the spectrum from poor to excellent, but I think everyone can agree MotherLondon takes the fruitcake in 2009 for this effort: (that guy on the right looks like an <a title="Al Borland video" href="http://www.youtube.com/watch?v=dh7hQgNAAPA" target="_blank">Al Borland</a> intern)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/b4xHc2Ow9CY&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/b4xHc2Ow9CY&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Merry Xmas to those who celebrate. To those who don&#8217;t, good for you.</strong></p>
<p><strong>____________________________________________________<br />
</strong></p>
<p><em>Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.</em></p>
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		<title>Between The Cracks &#8211; Week of December 18th</title>
		<link>http://markwanczak.com/2009/12/between-the-cracks-week-of-december-18th/</link>
		<comments>http://markwanczak.com/2009/12/between-the-cracks-week-of-december-18th/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 13:59:04 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[dominos pizza recipe]]></category>
		<category><![CDATA[Flyers suck]]></category>
		<category><![CDATA[gap singing ads]]></category>
		<category><![CDATA[geico pothole commercial]]></category>
		<category><![CDATA[mark wanczak twitter]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=1108</guid>
		<description><![CDATA[A brief round-up of what you missed this week: 1. Dominos is entirely changing its core pizza recipe. No word on how many Facebook groups were created to protest. 2. Seen that talking pothole commercial? You know, the one with the awful Southern, Britney Spears-ish accent? Yes, it&#8217;s been remixed […]]]></description>
			<content:encoded><![CDATA[<p>A brief round-up of what you missed this week:</p>
<p><strong>1.</strong> Dominos is entirely <a title="dominos pizza recipe change" href="http://www.slashfood.com/2009/12/16/dominos-changes-pizza-recipe/" target="_blank">changing its core pizza recipe</a>. No word on how many Facebook groups were created to protest.</p>
<p><strong>2.</strong> Seen that <a title="geico pothole advertisement" href="http://www.youtube.com/watch?v=r1pNPOZUf10">talking pothole commercial</a>? You know, the one with the awful Southern, Britney Spears-ish accent? Yes, <a title="talking pothole commercial" href="http://www.sutter-group.com/blog/entry/pothole/" target="_blank">it&#8217;s been remixed</a> and yes, it&#8217;s kinda catchy.</p>
<p><strong>3.</strong> Speaking of annoying ads, how about those singing, way-too-happy Gap ads? People are <a title="singing gap ads" href="http://www.brandflakesforbreakfast.com/2009/12/talk-to-moose-reinvented.html" target="_blank">starting to mock them</a> via YouTube.</p>
<p><strong>4.</strong> If you&#8217;re not buying me that vintage MP3 radio I posted <a title="weekly marketing links" href="http://markwanczak.com/2009/12/between-the-cracks-week-of-december-11th/" target="_blank">last Friday</a>, do your best to <a title="mustang pool table" href="http://funkrazy.blogspot.com/2009/12/billiard-table-from-ford-mustang-1965.html" target="_blank">get me this</a>.</p>
<p><strong>5.</strong> If you have a skateboarder in your secret Santa raffle, <a title="skateboarder xmas gifts ads" href="http://www.ibelieveinadv.com/2009/12/sooruz-merry-christmas/" target="_blank">these clever ads</a> may give you some ideas.</p>
<p><strong>6.</strong> The Ad Aged blog (not to be confused with AdAge) <a title="synonyms for being fired" href="http://adaged.blogspot.com/2009/12/what-recession-no-one-has-been-fired.html" target="_blank">does a nice summary </a>of  ad industry euphemisms for being fired.</p>
<p><strong>7.</strong> I change my Twitter a bit ago and never posted it here. So just in case, you can now find me <a title="Mark Wanczak on Twitter" href="www.twitter.com/Mark_Wanczak">@Mark_Wanczak.</a></p>
<p><strong>8. </strong><strong>Best Post of the Week</strong>: Steffan Postaer <a title="steffan postaer blog" href="http://godsofadvertising.wordpress.com/2009/12/14/is-it-hypocrisy-to-advertise-even-celebrate-the-vegas-lifestyle-and-then-crucify-those-who-enjoy-it/" target="_blank">poses a very interesting question,</a> &#8220;Is it hypocrisy to advertise (even celebrate) the Vegas lifestyle and then crucify those who enjoy it?&#8221; Recommend reading that.</p>
<p><strong>9.</strong> <strong>Worst Post of the Week</strong>: Didn&#8217;t come across anything worth calling out. If you did, post it in the comments.</p>
<p><strong>10.</strong> <strong>Best Early Xmas Present</strong>: Pens beat the Flyers in a home-and-home series for the first time in like 30 years. I could receive nothing for xmas and be totally content with just this.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/GxgzwAjc4U8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GxgzwAjc4U8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Go out and finish up that last-minute xmas shopping.</p>
<p><em>Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.</em></p>
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		<title>When a Marketing Team Has Some Creative Freedom&#8230;</title>
		<link>http://markwanczak.com/2009/11/when-a-marketing-team-has-some-creative-freedom/</link>
		<comments>http://markwanczak.com/2009/11/when-a-marketing-team-has-some-creative-freedom/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 12:46:59 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[brand response case study]]></category>
		<category><![CDATA[marketing letter]]></category>
		<category><![CDATA[miracle whip letter to steven colbert]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=919</guid>
		<description><![CDATA[&#8230;the results can be awesome: (via @darrylohrt) Update: For more info and background on this, check out Agency Spy&#8217;s coverage.]]></description>
			<content:encoded><![CDATA[<p>&#8230;the results can be awesome: (via <a href="http://twitter.com/darrylohrt/statuses/5678270700" target="_blank">@darrylohrt</a>)</p>
<p>Update: For more info and background on this, check out <a title="Miracle Whip Advertising" href="http://http://www.mediabistro.com/agencyspy/campaigns/the_miracle_whip_strikes_back_uses_media_buy_for_hostile_takeover_143048.asp" target="_blank">Agency Spy&#8217;s coverage.</a></p>
<p><a href="http://ghensel.posterous.com/miracle-whip-vs-stephen-colbert-10"><img class="alignleft size-full wp-image-920" title="Miracle Whip Letter to Steven Colbert" src="http://markwanczak.com/wp-content/uploads/2009/11/miraclewhipletter.jpg" alt="Miracle Whip Letter to Steven Colbert" width="500" height="371" /></a></p>
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		<title>Favorites Friday Returns: Soccer controlled guitar hero</title>
		<link>http://markwanczak.com/2009/10/favorites-friday-returns-soccer-controlled-guitar-hero/</link>
		<comments>http://markwanczak.com/2009/10/favorites-friday-returns-soccer-controlled-guitar-hero/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 13:54:34 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=898</guid>
		<description><![CDATA[Just nasty:]]></description>
			<content:encoded><![CDATA[<p>Just nasty:<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/0XjwoVqM_qE&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/0XjwoVqM_qE&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
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		<title>If You Feel it in The Souls of Your Feet, Drop the Beat</title>
		<link>http://markwanczak.com/2009/08/if-you-feel-it-in-the-souls-of-your-feet-drop-the-beat/</link>
		<comments>http://markwanczak.com/2009/08/if-you-feel-it-in-the-souls-of-your-feet-drop-the-beat/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:24:15 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[disembodied heads]]></category>
		<category><![CDATA[human head drum set]]></category>
		<category><![CDATA[scratch perverts video]]></category>
		<category><![CDATA[silly music video]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=691</guid>
		<description><![CDATA[Kenneth Hein over at BrandFreak posted this silly, awesome video from Neurosonics Audiomedical, featuring tunes by the Scratch Perverts. What more can I say other than make sure you watch full screen. Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>Kenneth Hein over at <a title="BrandFreak Blog video" href="http://bit.ly/1929Ae" target="_blank">BrandFreak</a> posted this silly, awesome video from <a href="http://www.neurosonicsaudiomedical.com/" target="_blank">Neurosonics Audiomedical</a>, featuring tunes by the <a title="The Scratch Perverts Head Video" href="http://bit.ly/s4P8G" target="_blank">Scratch Pervert</a>s. What more can I say other than make sure you watch full screen.<a href="http://www.neurosonicsaudiomedical.com/" target="_blank"><br />
</a></p>
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<p><a href="http://vimeo.com/6223439">Neurosonics Audiomedical Labs Inc.</a> from <a href="http://vimeo.com/user898664">Chris Cairns</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Favorites Friday &#8211; Happy Mother&#8217;s Day Edition!</title>
		<link>http://markwanczak.com/2009/05/favorites-friday-happy-mothers-day-edition/</link>
		<comments>http://markwanczak.com/2009/05/favorites-friday-happy-mothers-day-edition/#comments</comments>
		<pubDate>Fri, 08 May 2009 20:41:47 +0000</pubDate>
		<dc:creator>Mark Wanczak</dc:creator>
				<category><![CDATA[Favorites Friday]]></category>
		<category><![CDATA[In Praise Of:]]></category>
		<category><![CDATA[I love you mom]]></category>
		<category><![CDATA[Mothers Day]]></category>

		<guid isPermaLink="false">http://markwanczak.com/?p=501</guid>
		<description><![CDATA[Quit reading blogs and think about what to get your Mom for Sunday. I know you haven&#8217;t bought anything yet.]]></description>
			<content:encoded><![CDATA[<p>Quit reading blogs and think about what to get your Mom for Sunday. I know you haven&#8217;t bought anything yet.</p>
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