In all my years in the business, everyone has joked about the tempermental copywriter. But there’s a reason that the writers are so abrasive. Where the art professionals may get annoying requests for color changes and logo size increases, they essentially have a skill that is obviously beyond every account […]
And if I’m being brutally honest [copywriting]‘s not really writing. It’s more about taking some pre-digested copy points, realigning some verb noun agreements and sprucing it all up with a well-chosen adverb or adjective. It’s not something a well-trained monkey couldn’t do. And if you’ve spent anytime inside an ad […]
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A wonderful combination of art and advertising. Deadline, client, customer– words you don’t hear in this video. Kudos to agency Red Urban.
From Adweek comes this article about beach trash cans with QR codes. Once you snap the QR code “you’ll find a mobile website with the latest weather, water quality, community Twitter updates and other pertinent sun-and-fun tidbits.” The latest weather? As in, that stuff that surrounds you at the moment […]