Advertising
-
Advertising, In Praise Of: No Comments» Continue Reading
In all my years in the business, everyone has joked about the tempermental copywriter. But there’s a reason that the writers are so abrasive. Where the art professionals may get annoying requests for color changes and logo size increases, they essentially have a skill that is obviously beyond every account […]
-
» Continue Reading
-
» Continue Reading
And if I’m being brutally honest [copywriting]‘s not really writing. It’s more about taking some pre-digested copy points, realigning some verb noun agreements and sprucing it all up with a well-chosen adverb or adjective. It’s not something a well-trained monkey couldn’t do. And if you’ve spent anytime inside an ad […]
-
» Continue Reading
-
» Continue Reading
via
-
» Continue Reading
A wonderful combination of art and advertising. Deadline, client, customer– words you don’t hear in this video. Kudos to agency Red Urban.
-
» Continue Reading
From Adweek comes this article about beach trash cans with QR codes. Once you snap the QR code “you’ll find a mobile website with the latest weather, water quality, community Twitter updates and other pertinent sun-and-fun tidbits.” The latest weather? As in, that stuff that surrounds you at the moment […]