Blog
-
In Praise Of:, Online 3 Comments
Pad slipping out from shoe, still on car. Not good.
Pads completely separated from shoes
A little more than a year ago, I put all new CARQUEST lifetime brakes on my car. The above photos are what was found Friday night when checking over my car before getting it inspected. Needless to say, I was not too happy with CARQUEST for selling me brakes that failed, swearing I’d never buy anything from them again.
Failed brakes in hand, I went to the same CARQUEST location that I bought the brakes from a year ago. The woman behind the counter listened to my problem and my frustration, found my purchase on the computer system and gave me new back brakes for free.
So a big thank you to CARQUEST for not only saving me $50, but, more importantly, for handling my issue with care and respect. This post could have easily taken a turn for the worse had one of your employees not been wonderful at their job.
From the looks of CARQUEST’s site, it does not look like the company is currently participating in the online conversation. If this is the case CARQUEST, you’re missing on what your customers are saying:
Google: "CARQUEST Sucks"
Maybe you should hire someone to give you a hand with that?
-
I just have a quick post today, inspiried by this video from AdAge. The video profiles Marc Cenedella, CEO of The Ladders.com “an online job site that exclusively lits jobs that pay $100,00 or more.”
I hadn’t heard of the site until I saw the television commercial recently, and I’m guessing the same goes for most people. However, Marc had been advertising exclusively online until this commercial’s release. In the interview, he discusses the need for TV ads and their success.
This is only one example, yet it illustrates the power of traditional advertising. An entirely-web based business has to rely on traditional media to expand outside of its medium.
You hear every day that advertising is dead or on a decline, but until television dies (replaced by the web?), advertising will live on.
-
- Marketing
- Advertising
- Public Relations
- Online Marketing
- Social Media
Comparison of Advertising, Public Relations, Online Marketing and Social Media
So what does Google Trends tell us that we already don’t know? Social media is growing at a rapid rate, sure. But in relative comparison to advertising and public relations, online and social media is in its infancy.
What may be most important is not the growth of social media, but the steady decline of marketing, advertising and public relations. I realize this is only a one-dimensional profile of these trends, but its a revealing one. After all, Google doesn’t lie, right?
-
Courtesy of IBelieveInAdvertising
Wrapping up my favorite piece of advertising for this week is a clever use of marketing from Brazilian drum teacher, Christian Delano.
It usually takes a strong, anti-instinctual concentration to keep myself from playing drums with my chop sticks at the dinner table. Delano (along with every other male on the planet) obviously has the same problem, but Delano has turned an impolite lack of manners into a great ad for his services.
What do you think?
Everything courtesy of IBelieveinAdvertising.com.
-
Courtesy of That Blonde Girl
I love lists as much as the next guy, especially when they come from a great source such as a well-known blogger or an online publication. But lately, lists are out of control.
If you’re listing more than 15-20 things, then your list is losing credibility with each addition. I don’t need a list of 70 iphone apps, I need a list of 15 of the absolute best apps for photos, videos or email. I certainly don’t need a list of 233 Social Networking Sites for Marketing Your Blog. And if there are 52 Things I Don’t Know About Email Marketing, then just a list with one or two sentences of advice isn’t really going to be helpful.
Another issue with long lists is that they usually don’t speak directly to experts or beginners, but both. Items cover everything from the most obvious advice to technical, more advanced material. It’s essentially list spamming: instead of focusing on and helping an individual group, you’re wasting everyone’s time.
My point is that anyone can rattle off 50+ things they know about a topic. But how many items on your list are truly insightful or helpful? If you think all 50 are, then maybe you should be writing a book, not a blog post.
-
Listen up news sites. I follow you because I want the latest news. Because I want breaking news. If you spam my stream with five headlines in a row, they all can’t be the newest news. And it drives me insane. Quit putting tweets on scheduled releases and release news as it happens.
