2012 February | Mark Wanczak

02.29.2012 Copywriting is Not Really Writing.

Advertising No Comments

And if I’m being brutally honest [copywriting]‘s not really writing. It’s more about taking some pre-digested copy points, realigning some verb noun agreements and sprucing it all up with a well-chosen adverb or adjective. It’s not something a well-trained monkey couldn’t do. And if you’ve spent anytime inside an ad […]

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02.01.2012 Golf Free or Die

In Praise Of: No Comments

A player whose stroke is affected by the simultaneous explosion of a bomb may play another ball from the same place. Penalty, one stroke. - Richmond Golf Club in Surrey, England (1940) via

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I Sometimes Tweet
- If we don?t want to rock the boat, we?re invisible. And if we?re invisible, why would we bother? http://t.co/3LzbOr87
- @andreadisaster Great job last night at the Moth. You killed it.
- Just laughed for ten minutes. http://t.co/JUwk1nDj
- Taxonomy: Content Strategy?s New Best Friend - http://t.co/r4Nf5Bxu
- @TheBeanCast really enjoyed the most recent episode and the focus on digital marketing. Great guests and topics covered.
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