From Susan Cain’s The Rise of the New Groupthink:
- Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption. And the most spectacularly creative people in many fields are often introverted…
- Conversely, brainstorming sessions are one of the worst possible ways to stimulate creativity…The reasons brainstorming fails are instructive for other forms of group work, too. People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure.
- If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.
Amen.
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