And yet pain hurts but it doesn’t kill. When you consider the alternative — an anesthetized dream of self-sufficiency, abetted by technology — pain emerges as the natural product and natural indicator of being alive in a resistant world. To go through a life painlessly is to have not lived. […]
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A wonderful combination of art and advertising. Deadline, client, customer– words you don’t hear in this video. Kudos to agency Red Urban.