Augmented reality was all the rage earlier this year, but only a few brands found creative ways to the make the technology useful, rather than just eye candy. Since then, the hype has seemed to die down a bit, but companies are still coming up with ways to take advantage of AR. One of my favorite recent examples is the Olympus Pen Demo. And I just caught this one from Audi today.
Though not as feature-heavy, I like the original idea behind the use of AR. Isn’t that Ferris Bueller’s music?
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