And while it’s definitely a title you don’t see very often, it probably generated more clicks than “why social media perseverance is important”.

I appreciate the comment, thanks for taking the time. I agree that there’s value for beginners in the way some of the posts I discussed are framed. This approach takes an unfamiliar topic and makes it understandable by pairing it with something familiar, like a pop culture reference. I don’t doubt the effectiveness of using this method, but I think it’s become too prevalent and that too many authors, who are very capable of writing content just as effective at teaching beginners, are taking the easy way out and relying on this approach.

As you said, it’s all about your audience. If you’re targeting newbies, then this kind of content probably does very well.

I absolutely agree that there is far too much rehashed duplicated information and advise flooding blogs speaking to social media development. But, these seemingly moronic titles ensure that those who are not that technologically savvy will ultimately discover the post.

I believe that as social media continues to integrate into older technologies it will become imperative to assign pop culture terminology to whatever platform you may publish.

Those just now learning about social media and it’s importance to their marketing strategy aren’t sophisticated enough to click on blog postings that may be more technologically descriptive. In fact, the core of the post, if condensed into a short title, may scare the inexperienced user away from reading further.

Still, I completely understand your point of view. I guess it just depends on the profile of your targeted audience.