Dodge’s (W+K) original Super Bowl ad:
Women’s response:
I think the original ad is incredibly well-written, but understand the backlash from those offended by the spot. It’s easy to criticize via the internet, but proving your point by creating a response that may be better than the original ad it targets is much more effective.
Here’s some background on the smart female minds behind it.
No Responses to “Touche, Women. Touche.”