February 2010
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Advertising No Comments» Continue Reading
If you can’t quite see it, the copy on the garage door reads, “*Toyota Owners Only.” Via
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Every once in a while something happens and your work isn’t what it should be. The worst thing you can do is accept that. – George Tannenbaum, Ad Aged
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Dodge’s (W+K) original Super Bowl ad: Women’s response: I think the original ad is incredibly well-written, but understand the backlash from those offended by the spot. It’s easy to criticize via the internet, but proving your point by creating a response that may be better than the original ad it […]
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This Australian Match.com spot has beautiful animation, convincing copy and a catchy tune, but what really caught my eye was the tagline at the end: “Where you found me” Some thoughts: It’s confident: I love the way it’s presented in the ad, as two separate thoughts, giving it meaning depth. It’s risky: […]
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It’s easier to sell someone what’s in their mind, than what’s in your mind. – Dave Trott
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