Between The Cracks – Welcome to 2010
I have to say that if the first week of 2010 is any indication, we are in for a good year. Found so many good tidbits of creativity this week, I couldn’t limit my list to just ten.
Here’s what fell between the cracks this week:
1. Artist Sean Woolsey is giving advertising a better image by transforming traditional bus stop billboards into messages of positive reinforcement. We all know there’s a few bus riders who need it.
2. I blogged about this last March, but it actually has a chance of happening. The House passed a bill to limit the volume of TV commercials. I absolutely hate when a show goes to break and the commercials are twice the volume of whatever I was watching. I bet my neighbors do too.
3. Speaking of commercials, I wouldn’t mind this one being loud. As Heavy.com suggests, it may be the best Mexican restaurant ad ever:
4. If you spend those commercial breaks browsing the web, but can’t finish an entire blog post or article before the show starts back up, Instapaper is for you. Add Instapaper’s handy ‘Read Later’ bookmark button to your browser and anything you can’t finish reading automatically aggregates into newspaper format with the click of a button. Syncs up with your iPhone, too. (thanks to BrandsforBreakfast)
5. One blog post I had no trouble reading until the end was Jeff Louis’ write up of the History Channel’s image problem over at Beyond Madison Avenue. Good stuff.
6. Take a quick jaunt back through history to your high school English class for this next video. Sci-Fi channel’s promotion of it’s new series loosely based on Alice in Wonderland is as wonderful as the book:
7. If you’re looking for something a bit less weird, but just as cool, Ray-Ban’s new implementation of augmented reality should do the trick. Unlike many AR examples, this is a smart application of technology that actually makes sense for the product it’s promoting:
8. Back in the real world, photographer Shane Rich is making 2010 his own year by lending his photography talent and website to a different client each day. January 1st will cost you $1, while December 31st will run $365. Smart idea, but it sounds like a lot of work. I’m interested to see how it goes. (Thanks to The Denver Egotist)
9. What does an orthodontist and a crosswalk have in common? Inventive advertising.
10. The Aflac duck took over USA Today this week. Enjoy the little guy while he lasts.
11. 2010’s best music video so far definitely goes to C-Mon & Kypski who got a little help from their fans:
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Between The Cracks is a weekly roundup of noteworthy links that you may have missed. It is most definitely not a weekly commentary on defecation. Get your mind right.
Tags: alflac ads, alice in wonderland, augmented reality, between the cracks, c-mon Kypski music video, instapaper, orthodontist advertising, tv commercial volume