Simplicity, simplicity, simplicity. Doesn’t get much simpler than “The World is Just Awesome.” The Discovery Channel’s feel-good ads shine among lesser advertising thanks to a catchy tune, easy-to-remember lyrics and stunning video. You know you’ve caught yourself singing it while sitting in traffic.
I can’t imagine anyone doing a better job promoting the Discovery Channel. With over 5 million views combined, I don’t think I’m alone. A big 2009 Kudos to 72andSunny.
Happy 2009 and thanks for reading. See you next year.
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