December 2009
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Advertising, In Praise Of: No Comments» Continue Reading
Simplicity, simplicity, simplicity. Doesn’t get much simpler than “The World is Just Awesome.” The Discovery Channel’s feel-good ads shine among lesser advertising thanks to a catchy tune, easy-to-remember lyrics and stunning video. You know you’ve caught yourself singing it while sitting in traffic. I can’t imagine anyone doing a better […]
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What you missed while trying to cram in all your work before the xmas holiday: 1. Copyranter makes my week with this vintage ad (above) for After Six polyester. I feel a little bit better about those old Polaroids with relatives sporting the same get up. Great headline, by the […]
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And there is nothing quite like the feeling cracking a difficult advertising problem. What seemed impossible when you sat down face the empty white square now seems to obvious. It is this very obviousness of a great idea that prompted Polaroid camera inventor E.H. Land to define creativity as “the […]
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A brief round-up of what you missed this week: 1. Dominos is entirely changing its core pizza recipe. No word on how many Facebook groups were created to protest. 2. Seen that talking pothole commercial? You know, the one with the awful Southern, Britney Spears-ish accent? Yes, it’s been remixed […]
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Confidence walks a fine line. Too much and you’re perceived as cocky. Too little and you’re wimpy and unassertive. Just like any other adjective you want to target, there’s a million different ways to convey your message. Spell it out in a headline. Imply it with imagery. Maybe a little […]