Teasing a new product requires a delicate touch. Give too much away and you’ll ruin all ‘newness.’ Give too little and no one will understand (care) about what you’re about to launch.
Auto manufacturers have a bit of an advantage in the product teaser department. Many ‘new’ cars may look so, but often share a large majority of their component with existing platforms. As a result, we could be teased about a new innovative design. But there are plenty of other options these days: parking assist, direct injection engines, pedestrian radar, to name a few. With all this new technology quickly evolving, auto new is no longer limited to only auto design.
But what if the design is what you’d like to tease? What if it has a story behind it? A compelling, completely unique story?
Volvo’s new has car this story. The Volvo S60′s story could have just been a paragraph deep in it’s new press release or a brief reference in a line of ad copy. Instead, we’re presented with a captivating tale of the car’s design. The story below (and subsequent videos on Volvo’s Facebook page) is emotional and fascinating. After viewing the video, I’m left amazed and curious. In short, I can’t wait to see what the car looks like.
I should also note that this is the first time I’ve actually gone to a company’s Facebook page after viewing a video. You know what? I’m not disappointed. Kudos to Volvo for putting together a nice video portal inside their fan page. I forgot I was on Facebook for a few minutes.
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