2009 November | Mark Wanczak

11.25.2009 Happy Thanksgiving

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Not as cute and cheesy as the title of the video lets on…

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11.23.2009 How to Tease Your New Product

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Teasing a new product requires a delicate touch. Give too much away and you’ll ruin all ‘newness.’ Give too little and no one will understand (care) about what you’re about to launch. Auto manufacturers have a bit of an advantage in the product teaser department. Many ‘new’ cars may look […]

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11.19.2009 Making Yourself Relevant Requires Only One Thing:

Advertising, In Praise Of: No Comments

Creativity. According to Citysearch.com, there are 476 seafood restaurants in Seattle. But 475 of them aren’t being talked about this week. (or in September when the following actually occurred. Details…) The one restaurant receiving all the attention? Ivar Seafood Restaurant. Why? Read on. Ivar’s made up a bit of history […]

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11.17.2009 We All Have Goals, Some of Us Actually Accomplish Them

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Sometimes, you just gotta cross some things off your “to-do” list. From www.anamappe.com:

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11.13.2009 When a Marketing Team Has Some Creative Freedom…

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…the results can be awesome: (via @darrylohrt) Update: For more info and background on this, check out Agency Spy’s coverage.

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11.11.2009 If you want to be a copywriter, read this first.

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American Copywriter perfectly sums up what it’s like to work on a project as a copywriter at an ad agency. A blog post born out of frustration? Sure. Insanely accurate? You bet. This was my life for over two years. Go read the post.

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11.04.2009 Green Remodeler Sends Mixed Messages

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Saw this on my way to work today: I should also add that the side of this truck also included the quote, “We don’t inherit the Earth, we borrow it from our children.”

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November 2009

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