Here on the blog, my favorite examples of advertising usually relate to video, but it’s time to give Twitter its due. I have my Twitter stream open all day and can’t overstate its importance on keeping me up to date on just about everything, including the latest clever use of Twitter from the MGM Grand hotel in Las Vegas.
The hotel (whose sales are down 25% this year) is turning to Twitter users for public admission of sins to help spark business. Twitter users are encouraged to tweet their sins (Vegas = sins) along with the #mgmsin hashtag, which the hotel will monitor and award a free nights stay to a random guilty tweeter each day for 30 days.
The hashtag also allows bored bystanders (yours truly) to monitor the stream and read some gross curious sins (see above). The real kicker to this campaign is what MGM will be doing with the tagged tweets. Think projectors. Think big buildings. Think embarrassment:
The campaign kicked off on Twitter, but out-of-home wall projection systems in Los Angeles will shine the confessions from dusk until 2 a.m. on the side of buildings, such as Staples Center, Nokia Theatre and LA Live complex in Downtown LA, and Hollywood and Highland.
-From MediaPosts’s coverage of the campaign, read more.
I say Kudos to the MGM Grand. Original idea and creative execution. Let’s see how it plays out.
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