When Americans think of Wrangler jeans, we think of cowboys, Wal-Mart, NASCAR and Brett Farve. The Europeans, apparently absent of places like Texas and back-country motor sports, have a very different perception of Wrangler Jeans.
A new ad campaign for the denim company sets out to convince Europeans that they’re all animals. Animals who need jeans. Specifically, stiff, retail store jeans often featured in a two-for-one sale.
I don’t mind the ads so much as the brand attached at the bottom. Substitute in your favorite high-end brand and you probably wouldn’t think twice about these ads appearing the front of a fashion magazine. But Wrangler?
Really Europe?
Just stumbled across this and wonder if you’ve paid any attention to Wrangler’s offering in Europe. I presume you think they offer the same products, not the case. Take a look at http://eu.wrangler.com. Consequently, this site is exceptionally well designed and has one a few design awards.
Not only are their jeans on a completely different spectrum with “cowboy cut” (aka 13MWZ) work/rodeo inspired domestic product. They did have a brief spin-off line called Wrangler47 in the states. It featured premium denim and more fashionable cuts, butt has since been discontinued. Also, Louis Vuitton’s Creative Director, designer Marc Jacobs, did a special collaboration with Wrangler in the US a few years ago.
There’s also another domestic work-wear an industrial clothier that has a completely different identity in Europe…look into Carhatt. It’s one of the hottest thing in streetwear in the UK.
I realize that Brett has been real questionable this season, but I sure hope he will be able to play possibly one more time before retiring.