I’m not one to comment on the often taboo topics of politics and religion, but this post isn’t about the existence of a god, it’s about advertising your god. Can you imagine if you were plopped down on your couch, enjoying another “Everybody Loves Raymond” repeat when you’re interrupted by an ad for a religion? Scientology can:
Did that make you uncomfortable? Why? What if you replaced the final titles with “Christianity,” “Islam” or “There is no truth: Atheism?” I think Scientology will catch some flack for this ad because advertising a religion is a bit of a foreign concept and because Scientology is such an easy target to hate on.
But is that criticism fair?
I shiver to think that this ad will start a mainstream religious marketing war with exaggerated portraits of religious icons playing between shows like The Hills or Real Housewives of (pick your city). The irony is suffocating.
Will we be talking about how Hinduism stole the best super bowl commercial award next January or that new, sexy Kate Bosworth ad for Buddhism? I sure hope not.
Note: I’d be repentant if I mentioned religion and advertising in the same breath and did not link to The Gods of Advertising, a blog I read and enjoy regularly.
No Responses to “What If Your Religion Advertised?”