There’s a difference between inspired marketing and inspiring marketing. The first is on behalf of the marketer, something we have control over. Inspired marketing is the result of our own efforts, but can have no definite results with the audience we’re targeting.
Inspiring marketing is in the eye of the beholder, in our world, the consumer. As marketers, we can create what we think is an inspiring ad or campaign, but ultimately, we can’t decide its fate. The inspiring marketing trend seems to be constantly evolving, each effort bigger in scale than the last. In line with this evolution, I present T-Mobile’s latest video.
Call it viral. Call it word of mouth. Call it whatever the term is now. I call it inspiring marketing.
T-Mobile – Hey Jude
No Responses to “Inspiring Marketing vs Inspired Marketing”