Say you make mobile homes. The kind of residential architecture stereotyped, not only for its ability to quickly relocate (see tornado), but also for the special type of people associated with these homes. Are there fine, secure, safe mobile homes out there filled with dentist-visiting, sleeve-wearing folks? Absolutely. But let’s be honest, this isn’t what most people think when they hear ‘trailer.’
So the green trend comes along and presents an excellent opportunity to a mobile home manufacturer who understand what it means to adapt, improve brand image, broaden your market and to take advantage of the hottest trend in building since indoor plumbing (except, perhaps in some mobile homes).
Allow me to present the “i-house” (forgive the overused name). Basically, the country’s largest producer of mobile homes, Clayton Homes, smartly decided that the gap between mobile homes and prefab homes isn’t all that large. The i-house is under 100K, 30% more efficient than other homes and can be “equipped with solar panels on the roof that cut energy consumption in half.”
I love prefab homes. If I had the means to purchase a home tomorrow, I’d buy some land and drop one of these down next to a big garage. Kudos, Clayton Homes.
via Inhabitat, Fast Company and Jetson Green (so why the hech am I talking about it, too?)
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