Please excuse my brevity, lots to do offline. Here are some of the best social media posts/articles I’ve caught this week:
- eMarketer has a really fantastic write up of Dunkin Donuts’ latest campaign on Facebook. Great case study that reinforces the power of social media and consumer feedback.
- Co-worker Jeff Miskis sent me this article, “10 Reasons Ad Agencies Should Participate in Social Media for New Business.” Never read Michael Gass’s blog before, but I might have to start.
- Speaking of ad agencies, the agency I work for has a new blog that covers marketing in the building industry (among many other marketing topics). We’d love to hear your thoughts.
- PRWeek highlights a survey that tells us there’s optimism for social media and digital in 2009. Just one more reason to get your brand into these channels.
- Jeremiah Owyang at Forrester Research summarizes a study on what happens to PR firms in a recession. Jeremiah’s posts are extremely helpful and insightful. If you’re not familiar with him, he’s one of the best resources on the Internet, so stop reading this little blog and check him out.
That’s it for today, let me know what I’ve missed. Have yourself a great weekend.
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