Courtesy of That Blonde Girl
I love lists as much as the next guy, especially when they come from a great source such as a well-known blogger or an online publication. But lately, lists are out of control.
If you’re listing more than 15-20 things, then your list is losing credibility with each addition. I don’t need a list of 70 iphone apps, I need a list of 15 of the absolute best apps for photos, videos or email. I certainly don’t need a list of 233 Social Networking Sites for Marketing Your Blog. And if there are 52 Things I Don’t Know About Email Marketing, then just a list with one or two sentences of advice isn’t really going to be helpful.
Another issue with long lists is that they usually don’t speak directly to experts or beginners, but both. Items cover everything from the most obvious advice to technical, more advanced material. It’s essentially list spamming: instead of focusing on and helping an individual group, you’re wasting everyone’s time.
My point is that anyone can rattle off 50+ things they know about a topic. But how many items on your list are truly insightful or helpful? If you think all 50 are, then maybe you should be writing a book, not a blog post.
Mark –
Sorry you don’t find our email tips helpful. They were designed to be what we like to call “quick and easy tips.” Some are basic, others are often the simple things that we as marketers can easily forget. The good meaty stuff can be found on our blog
we like to save that space for the good stuff. Thanks for reading! Keep up the good work.
- Greg